AI for Real Estate Agents: How to Win More Listings Using Virtual Tools

By Katie Taylor & James Goodman

With a combined 30 years of experience in the real estate industry, Katie and James lead the Goodman Taylor Team, one of the top-performing teams in the Greater Phoenix area.

Tired of endless prospecting that rarely turns into listings? In 2025, winning agents aren’t working longer hours; they’re using AI and virtual tools to automate lead generation, identify ready-to-sell clients in their sphere, and even pre-stage listings.

Just a year ago, we had an agent who dealt with low inventory, constant cold calling, and minimal results. She worked hard but never gained traction. But today, she’s tripled her listings using an AI-powered virtual system that prequalifies sellers and delivers digital listing presentations automatically. The amazing thing about this is that she did it all from home! That’s the kind of transformation that happens when you shift from outdated tactics to smart, scalable systems. The future of real estate isn’t about hustle—it’s about smart leverage.

Here are expert tips on using AI for real estate agents:

1. Use AI to score and prioritize leads. Stop spending time on leads that won’t convert. Tools like Likely.AI and SmartZip use predictive analytics to scan your database and highlight homeowners that are most likely to sell soon. These platforms analyze online behavior, property data, and market signals to surface your best opportunities, so you focus your efforts on people who are already showing signs of intent. With AI tools, you’ll have less guesswork, more qualified conversations, and a better return on your time.

2. Run virtual listing presentations that convert. With tools like Zoom, Loom, and Beautiful.ai, you can deliver a polished and professional listing presentation without stepping into the seller’s home. These platforms let you include visuals, market data, and custom content tailored to each homeowner. It saves time, reduces scheduling hassles, and meets modern sellers’ expectations for convenience and tech-savvy service. At the same time, you can stand out in a competitive market.

3. Automate follow-up without losing the personal touch. Consistent follow-up is what turns interest into listings, but it doesn’t have to be manual. Tools like ChatGPT, FollowUpBoss, and Homebot let you stay in touch with timely and relevant messages that feel personalized. Whether it’s a market update, a value alert, or a birthday note, these systems keep you top of mind without the daily to-do list. Stronger relationships, higher response rates, and more repeat business—all on autopilot.

If you’re ready to list more homes, work with serious sellers, and stop wasting time on cold leads, let’s talk. Book a quick strategy session with our team to see how you can put these systems in place and win with tech in 2025. We’re here to help.