How Can Real Estate Agents Go Viral on TikTok in 2025?

By Katie Taylor & James Goodman

With a combined 30 years of experience in the real estate industry, Katie and James lead the Goodman Taylor Team, one of the top-performing teams in the Greater Phoenix area.

In 2025, the best agents don’t knock on doors… they’re going viral. We’ve seen agents get 30 warm leads in just 24 hours from a single short-form video. No paid ads. No fancy tools. And no, they’re not dancing.

Why TikTok matters for agents now. We’ve seen it firsthand. One local agent went from just 200 TikTok followers to over 50,000 in 60 days. They didn’t have an editing team or marketing budget. They posted short, consistent videos that were educational, entertaining, and easy to watch. Within weeks, they were showing homes to buyers who found them through TikTok. Most of those buyers weren’t even following them before the video just hit the For You Page. That’s a kind of audience that other platforms can’t give you without ad spend. And in a competitive market, that visibility is gold.

Visibility beats dancing. TikTok success for agents isn’t about keeping up with trends; it’s about showing up where buyers and sellers are looking. The best videos are often the simplest: quick market updates, behind-the-scenes tours, or short myth-busting clips. Even a video with a few hundred views can bring in leads if it speaks directly to the right audience. The goal is visibility, not fame.

Consistency wins. Agents don’t need perfect lighting or production; they need consistency. The fastest-growing agents are posting two to four times a week, every week. Think of it as digital farming: you post content, and the algorithm keeps showing it long after it’s live. Over time, TikTok learns exactly who to show those videos to, which means steady growth in reach and leads.

Hook fast, deliver value, end with a CTA. TikTok moves fast. Agents have about three seconds to grab attention. The winning formula is simple: start with a question or bold statement, share a quick tip or insight, then finish with a call to action. It could be “Follow for more tips,” “DM me ‘home’ for listings,” or “Comment with your biggest buying question.” These prompts turn views into conversations.

If you want to stand out online, TikTok isn’t optional anymore. Mastering this platform gives you a competitive edge and gets you in front of more clients without burning out. We can show you exactly what’s working now on TikTok. Call or email us to set up a strategy session. Let’s make this your best year yet.