What Should I Post on Social Media To Get Business?

By Katie Taylor & James Goodman

With a combined 30 years of experience in the real estate industry, Katie and James lead the Goodman Taylor Team, one of the top-performing teams in the Greater Phoenix area.

The National Association of Realtors (NAR) just released a survey that might surprise you: social media is now the number one source of quality leads for real estate agents, beating CRMs, MLS portals, and paid ads. Yet most agents are already posting regularly and showing up online without seeing leads come through. So what’s going wrong?

The answer comes down to one thing: what you’re posting. Agents who generate real results post with purpose, share useful insights, and showcase their expertise. By focusing on content that connects and adds value, social media can become your most reliable lead generator.

We learned that social media could actually work for us instead of feeling like another task on our to-do list.

We spent a lot of time doing research on the best social media strategies and tested them out myself to find what truly works. We want to share them with you for free.

1. Share educational content. Provide content that genuinely helps your audience. Followers want information that educates them, not sales pitches.

For example, you can post tips on buying a home, such as “Five Things First-Time Homebuyers Often Overlook” or “How to Avoid Common Mortgage Mistakes.” Even short insights, like staging hacks or checklist reminders for buyers and sellers, can make a big impact. When you offer guidance that simplifies the process, you demonstrate your expertise and earn trust from your followers.

2. Showcase your listings and success stories. Use social media to show what you are actively doing in your business. Posting listings is a great start, but you should go beyond a simple “For Sale” sign.

Highlight what makes each property unique, such as custom features, a recently renovated kitchen, or an amazing backyard. Behind-the-scenes shots of open houses, property tours, or sneak peeks of upcoming listings can also engage viewers.

Success stories from past clients are another way to connect emotionally with your audience. For instance, if a family just found their dream home after months of searching, share their story. Explain the challenges they faced, how you helped, and the joy of finally finding the perfect home. People connect with real experiences, and these stories build trust and confidence in your ability to deliver results.

3. Engage with your audience. Social media isn’t a one-way broadcast; it’s a conversation. Engage with your audience by asking questions, responding to comments, or running interactive polls. For example, you could ask, “What is your must-have feature in a new home?” or create a poll about favorite local coffee shops.

This is also a way to show your personality, which is just as important as sharing information. People want to work with someone they feel they know and can trust. The goal is to build relationships, not just fill a feed with photos. By creating meaningful interactions, you strengthen your presence and position yourself

4. Highlight local expertise. Establish yourself as a local expert. Buyers and sellers aren’t just looking for a home; they are buying into a lifestyle. Sharing posts about the neighborhoods you serve can help your audience envision life in the area. Talk about the best schools, restaurants, parks, or hidden gems.

For example, you could do a video tour of a popular coffee shop or share your favorite local hiking spots. Local market updates, events, or community news are also excellent ways to showcase your knowledge. Demonstrating that you know your market inside and out sets you apart from the competition.

Social media is a powerful tool, but how you use it truly makes the difference. If you are unsure what to post, start by thinking about what your audience will actually find useful. You can also reach out to us at (480) 382-8093 or email us at james@theeverydayagent.com to schedule a free one-on-one strategy call. We’re here to help you grow your business and stand out in today’s competitive real estate market.